European Retailing's Vanishing Borders
ISBN-13:
9780899308180
ISBN-10:
089930818X
Author:
Brenda Sternquist, Madhav Kacker
Publication date:
1994
Publisher:
Quorum Books
Format:
Hardcover
232 pages
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Book details
ISBN-13:
9780899308180
ISBN-10:
089930818X
Author:
Brenda Sternquist, Madhav Kacker
Publication date:
1994
Publisher:
Quorum Books
Format:
Hardcover
232 pages
Summary
European Retailing's Vanishing Borders (ISBN-13: 9780899308180 and ISBN-10: 089930818X), written by authors
Brenda Sternquist, Madhav Kacker, was published by Quorum Books in 1994.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points.Distribution logistics within each country are presented along with case studies of major retailers. Internationalization strategies and strategic alliances of retail companies are analyzed. The return of German retailers to the former GDR and distribution opportunities within Eastern Europe are highlighted. Extensive use of on-line financial reports produced by major security offices provide the most current information about this dynamic industry.
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