Successful Sport Management

This new edition of Successful Sport Management is an update and revision of the original book published in 1985. That book received much attention as the first and only comprehensive book on management applications for the sport industry. Now the book has been revised and enhanced with information on a broad range of topics in sport management. With thorough and complete coverage, Successful Sport Management, 2nd Edition is designed for effective use in any sport management course at the college level. It is a valuable resource for the sport industry as well.

Successful Sport Management, 2nd Edition is organized by topic in order to provide a useful teaching tool and reference. Editors Appenzeller and Lewis, both nationally known in the field of sport management, draw on the expertise and experience of twenty-five authors to provide a comprehensive single-volume reference to sport management and associated areas. The text covers, in detail, personnel recruiting and training; time management; marketing and promotion services; scheduling and financial management; risk assessment and reduction; event management; contracts; facilities management; technology in sports; and media and public relations.