Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World (ISBN-13: 9780887306723 and ISBN-10: 0887306721), written by authors Frederick Allen, was published by Harpercollins in 1994. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.