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Real Time: Preparing for the Age of the Never Satisfied Customer
ISBN-13:
9780875849348
ISBN-10:
0875849342
Author:
Regis Mckenna
Publication date:
1999
Publisher:
Harvard Business Review Press
Format:
Paperback
224 pages
FREE US shipping
Book details
ISBN-13:
9780875849348
ISBN-10:
0875849342
Author:
Regis Mckenna
Publication date:
1999
Publisher:
Harvard Business Review Press
Format:
Paperback
224 pages
Summary
Real Time: Preparing for the Age of the Never Satisfied Customer (ISBN-13: 9780875849348 and ISBN-10: 0875849342), written by authors
Regis Mckenna, was published by Harvard Business Review Press in 1999.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales, Education & Reference, Customer Relations, Processes & Infrastructure, Business, Encyclopedias & Subject Guides) books. You can easily purchase or rent Real Time: Preparing for the Age of the Never Satisfied Customer (Paperback) from BooksRun,
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Description
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything—anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.
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