Mastering E-Newsletters

On-line newsletters, e-bulletins, constantly changing web offerings and more no longer typify cutting-edge programs ? rather they're becoming communication staples that more and more parents and taxpayers are beginning to expect and demand.Mastering E-Newsletters: Helping you get the most from your e-communication efforts offers plain-English advice on what works and what doesn't. Topics include:The technology: Finding what's right for you and your schoolsGetting into e-publishing while preserving the rich heritage of traditional school newsletters How can schools benefit from e-newsletters?Finding the best ways to design, deliver and track your e-publicationsThe basics of creating your e-publicationsThe basics of disseminating your e-publications Getting a grip on the costs of e-publishingTracking e-publishing resultsLearning from four organizations that made the move to e-communicationsCreating an e-publication that people will readWriting reader-friendly copyCreating reader-friendly designsMaking content and technology work togetherWriting for the screenDesigning for the ScreenSucceeding in your role as an e-publisherPlanning before you publishWhat to watch to minimize surprises and maximize successAlong with the book is a CD with sample publications and documents. These idea-starters will help you get the job done ? whether starting a new program or strengthening one already under way. Mastering E-Newsletters recognizes that there's no single e-communication use or solution that's right for every school district. Local needs and issues will determine the best ways to use today's new communication options. That's why we asked the book's author, former Rowan University PR Professor and NSPRA Associate Director Edward H. Moore, to create a resource offering novice and experienced school communicators ideas and insights on how new technology can be used to meet individual needs.