Essentials of media planning: A marketing viewpoint

Essentials of media planning: A marketing viewpoint (ISBN-13: 9780872510197 and ISBN-10: 0872510190), written by authors Arnold M. Barban, was published by Crain Books in 1976. With an overall rating of 3.8 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Essentials of media planning: A marketing viewpoint (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.35.