9780857022424-0857022423-Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice

ISBN-13: 9780857022424
ISBN-10: 0857022423
Edition: Third
Author:
Publication date: 2011
Publisher: SAGE Publications Ltd
Format: Hardcover 296 pages
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Book details

ISBN-13: 9780857022424
ISBN-10: 0857022423
Edition: Third
Author:
Publication date: 2011
Publisher: SAGE Publications Ltd
Format: Hardcover 296 pages

Summary

Corporate Communication: A Guide to Theory and Practice (ISBN-13: 9780857022424 and ISBN-10: 0857022423), written by authors , was published by SAGE Publications Ltd in 2011. With an overall rating of 4.4 stars, it's a notable title among other Processes & Infrastructure (Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Corporate Communication: A Guide to Theory and Practice (Hardcover) from BooksRun, along with many other new and used Processes & Infrastructure books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.37.

Description

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.

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