Advertising Media Sourcebook
ISBN-13:
9780844235219
ISBN-10:
0844235210
Edition:
Subsequent
Author:
Donald W. Jugenheimer, Peter B. Turk, Arnold M. Barban
Publication date:
1996
Publisher:
Ntc Business Books
Format:
Paperback
102 pages
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Book details
ISBN-13:
9780844235219
ISBN-10:
0844235210
Edition:
Subsequent
Author:
Donald W. Jugenheimer, Peter B. Turk, Arnold M. Barban
Publication date:
1996
Publisher:
Ntc Business Books
Format:
Paperback
102 pages
Summary
Advertising Media Sourcebook (ISBN-13: 9780844235219 and ISBN-10: 0844235210), written by authors
Donald W. Jugenheimer, Peter B. Turk, Arnold M. Barban, was published by Ntc Business Books in 1996.
With an overall rating of 4.1 stars, it's a notable title among other
books. You can easily purchase or rent Advertising Media Sourcebook (Paperback) from BooksRun,
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Description
Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.
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