Customer Bonding: Pathway to Lasting Customer Loyalty
ISBN-13:
9780844233185
ISBN-10:
0844233188
Edition:
First Edition
Author:
Richard Cross, Janet Smith
Publication date:
1995
Publisher:
Ntc Business Books
Format:
Hardcover
256 pages
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Book details
ISBN-13:
9780844233185
ISBN-10:
0844233188
Edition:
First Edition
Author:
Richard Cross, Janet Smith
Publication date:
1995
Publisher:
Ntc Business Books
Format:
Hardcover
256 pages
Summary
Customer Bonding: Pathway to Lasting Customer Loyalty (ISBN-13: 9780844233185 and ISBN-10: 0844233188), written by authors
Richard Cross, Janet Smith, was published by Ntc Business Books in 1995.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent Customer Bonding: Pathway to Lasting Customer Loyalty (Hardcover) from BooksRun,
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Description
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
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