Strategic Advertising Campaigns
ISBN-13:
9780844230559
ISBN-10:
0844230553
Edition:
3rd
Author:
Don E. Schultz
Publication date:
1990
Publisher:
Natl Textbook Co Trade
Format:
Hardcover
630 pages
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Book details
ISBN-13:
9780844230559
ISBN-10:
0844230553
Edition:
3rd
Author:
Don E. Schultz
Publication date:
1990
Publisher:
Natl Textbook Co Trade
Format:
Hardcover
630 pages
Summary
Strategic Advertising Campaigns (ISBN-13: 9780844230559 and ISBN-10: 0844230553), written by authors
Don E. Schultz, was published by Natl Textbook Co Trade in 1990.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Advertising Campaigns (Hardcover) from BooksRun,
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Description
Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products
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