Essentials of Media Planning: A Marketing Viewpoint

Essentials of Media Planning: A Marketing Viewpoint (ISBN-13: 9780844230184 and ISBN-10: 0844230189), written by authors Arnold M. Barban, Steven M. Cristol, was published by NTC Business Books in 1986. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Essentials of Media Planning: A Marketing Viewpoint (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.