Strategic Advertising Campaigns
ISBN-13:
9780844230153
ISBN-10:
0844230154
Edition:
Subsequent
Author:
Beth E. Barnes, Don E. Schultz
Publication date:
1998
Publisher:
Ntc Business Books
Format:
Hardcover
370 pages
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Book details
ISBN-13:
9780844230153
ISBN-10:
0844230154
Edition:
Subsequent
Author:
Beth E. Barnes, Don E. Schultz
Publication date:
1998
Publisher:
Ntc Business Books
Format:
Hardcover
370 pages
Summary
Strategic Advertising Campaigns (ISBN-13: 9780844230153 and ISBN-10: 0844230154), written by authors
Beth E. Barnes, Don E. Schultz, was published by Ntc Business Books in 1998.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Advertising Campaigns (Hardcover) from BooksRun,
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Description
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
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