Business Marketing
ISBN-13:
9780844215389
ISBN-10:
0844215384
Edition:
2
Author:
Frank G. Bingham, Roger Gomes
Publication date:
2001
Publisher:
McGraw-Hill College
Format:
Hardcover
425 pages
Category:
Management & Leadership
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Book details
ISBN-13:
9780844215389
ISBN-10:
0844215384
Edition:
2
Author:
Frank G. Bingham, Roger Gomes
Publication date:
2001
Publisher:
McGraw-Hill College
Format:
Hardcover
425 pages
Category:
Management & Leadership
Summary
Business Marketing (ISBN-13: 9780844215389 and ISBN-10: 0844215384), written by authors
Frank G. Bingham, Roger Gomes, was published by McGraw-Hill College in 2001.
With an overall rating of 3.7 stars, it's a notable title among other
Management & Leadership
books. You can easily purchase or rent Business Marketing (Hardcover) from BooksRun,
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Management & Leadership
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Description
The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers along with the newest developments and insights into this rapidly changing field. Comprehensive and flexible, it focuses on general business marketing, e-commerce/internet marketing, and business ethics. The text is also designed to allow instructors to use it in an e-commerce orientation via e-commerce Internet assignments in each chapter.
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