9780834211759-0834211750-Branding Health Services: Defining Yourself in the Marketplace

Branding Health Services: Defining Yourself in the Marketplace

ISBN-13: 9780834211759
ISBN-10: 0834211750
Edition: 1
Author: Nancy J. Hicks, Gil Bashe, Amy Ziegenfuss
Publication date: 2000
Publisher: Wolters Kluwer Law & Business
Format: Hardcover 250 pages
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Book details

ISBN-13: 9780834211759
ISBN-10: 0834211750
Edition: 1
Author: Nancy J. Hicks, Gil Bashe, Amy Ziegenfuss
Publication date: 2000
Publisher: Wolters Kluwer Law & Business
Format: Hardcover 250 pages

Summary

Branding Health Services: Defining Yourself in the Marketplace (ISBN-13: 9780834211759 and ISBN-10: 0834211750), written by authors Nancy J. Hicks, Gil Bashe, Amy Ziegenfuss, was published by Wolters Kluwer Law & Business in 2000. With an overall rating of 4.5 stars, it's a notable title among other Nonprofit Organizations & Charities (Small Business & Entrepreneurship, Health Care Administration, Administration & Medicine Economics, Health Care Delivery, Hospital Administration, Allied Health Professions) books. You can easily purchase or rent Branding Health Services: Defining Yourself in the Marketplace (Hardcover) from BooksRun, along with many other new and used Nonprofit Organizations & Charities books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

Branding Health Services is the first book to explore how to create, p rotect and enhance brands in the health service industry. Readers will explore the use of branding in other industries, and the evolution of marketing differences between product and services branding. Examples of case studies include creating a brand from a new identity, protect ing and enhancing a power brand, branding product lines, international brand extension, and the effect operational decisions can have on bra nding. Each chapter ends with a "Lessons Learned" section providing th e reader with a ready-to-use toolbox of branding tips.

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