How to Plan Advertising
ISBN-13:
9780826457400
ISBN-10:
0826457401
Edition:
2
Author:
Alan Cooper
Publication date:
2001
Publisher:
Cengage Learning
Format:
Paperback
224 pages
FREE US shipping
Book details
ISBN-13:
9780826457400
ISBN-10:
0826457401
Edition:
2
Author:
Alan Cooper
Publication date:
2001
Publisher:
Cengage Learning
Format:
Paperback
224 pages
Summary
How to Plan Advertising (ISBN-13: 9780826457400 and ISBN-10: 0826457401), written by authors
Alan Cooper, was published by Cengage Learning in 2001.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent How to Plan Advertising (Paperback) from BooksRun,
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Description
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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