9780814743478-0814743471-Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

ISBN-13: 9780814743478
ISBN-10: 0814743471
Author: Derek Johnson
Publication date: 2013
Publisher: NYU Press
Format: Hardcover 300 pages
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Book details

ISBN-13: 9780814743478
ISBN-10: 0814743471
Author: Derek Johnson
Publication date: 2013
Publisher: NYU Press
Format: Hardcover 300 pages

Summary

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11) (ISBN-13: 9780814743478 and ISBN-10: 0814743471), written by authors Derek Johnson, was published by NYU Press in 2013. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."

—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest






While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.





In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.
Media Franchising
provides a nuanced portrait of the collaborative cultural production embedded in both the media
industries and our own daily lives.

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