9780814405277-0814405274-The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures

ISBN-13: 9780814405277
ISBN-10: 0814405274
Edition: 1 Ed
Author: Barbara A. Gutek, Theresa M. Welsh
Publication date: 2000
Publisher: Amacom Books
Format: Hardcover 316 pages
FREE US shipping on ALL non-marketplace orders
Marketplace
from $2.99 USD
Buy

From $2.99

Book details

ISBN-13: 9780814405277
ISBN-10: 0814405274
Edition: 1 Ed
Author: Barbara A. Gutek, Theresa M. Welsh
Publication date: 2000
Publisher: Amacom Books
Format: Hardcover 316 pages

Summary

The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures (ISBN-13: 9780814405277 and ISBN-10: 0814405274), written by authors Barbara A. Gutek, Theresa M. Welsh, was published by Amacom Books in 2000. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.57.

Description

The Brave New Service Strategy, delves into the evolution of service delivery and identifies three ways to forge links with customers: the relationship - where the customer personally knows the service provider and expects to interact with the same person again and again; the encounter - where the customer may know the organization but receives the service from whoever is available; and the pseudo-relationship - service delivered in an encounter structure but made to feel like a relationship.
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book