By the Numbers: Using Facts and Figures to Get Your Projects, Plans, and Ideas Approved

Great ideas don't simply sell themselves. They have to be backed up by numbers--initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their right mind will give the go-ahead--or fork over any funding.

BY THE NUMBERS is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to:

* Gather all the information, facts, and figures needed to win approval for their plan * Create a compelling business case tailored to best represent their idea * Make the numbers work for them, and more.

But that's not all. BY THE NUMBERS also advises readers on the "people" side of selling their idea--detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.