Brand NFL: Making and Selling America's Favorite Sport
ISBN-13:
9780807871560
ISBN-10:
0807871567
Edition:
Paperback
Author:
Michael Oriard
Publication date:
2010
Publisher:
The University of North Carolina Press
Format:
Paperback
344 pages
FREE US shipping
Book details
ISBN-13:
9780807871560
ISBN-10:
0807871567
Edition:
Paperback
Author:
Michael Oriard
Publication date:
2010
Publisher:
The University of North Carolina Press
Format:
Paperback
344 pages
Summary
Brand NFL: Making and Selling America's Favorite Sport (ISBN-13: 9780807871560 and ISBN-10: 0807871567), written by authors
Michael Oriard, was published by The University of North Carolina Press in 2010.
With an overall rating of 4.3 stars, it's a notable title among other
Labor & Industrial Relations
(Economics, History of Sports, Sports Miscellaneous, Popular Culture, Social Sciences) books. You can easily purchase or rent Brand NFL: Making and Selling America's Favorite Sport (Paperback) from BooksRun,
along with many other new and used
Labor & Industrial Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
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