Brand NFL: Making and Selling America's Favorite Sport
ISBN-13:
9780807831427
ISBN-10:
0807831425
Edition:
New edition
Author:
Michael Oriard
Publication date:
2007
Publisher:
The University of North Carolina Press
Format:
Hardcover
336 pages
FREE US shipping
Book details
ISBN-13:
9780807831427
ISBN-10:
0807831425
Edition:
New edition
Author:
Michael Oriard
Publication date:
2007
Publisher:
The University of North Carolina Press
Format:
Hardcover
336 pages
Summary
Brand NFL: Making and Selling America's Favorite Sport (ISBN-13: 9780807831427 and ISBN-10: 0807831425), written by authors
Michael Oriard, was published by The University of North Carolina Press in 2007.
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Description
The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.
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