Media Effects: Advances in Theory and Research (Routledge Communication Series)
ISBN-13:
9780805864496
ISBN-10:
0805864490
Edition:
3
Author:
Jennings Bryant, Mary Beth Oliver
Publication date:
2008
Publisher:
Routledge
Format:
Hardcover
656 pages
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Book details
ISBN-13:
9780805864496
ISBN-10:
0805864490
Edition:
3
Author:
Jennings Bryant, Mary Beth Oliver
Publication date:
2008
Publisher:
Routledge
Format:
Hardcover
656 pages
Summary
Media Effects: Advances in Theory and Research (Routledge Communication Series) (ISBN-13: 9780805864496 and ISBN-10: 0805864490), written by authors
Jennings Bryant, Mary Beth Oliver, was published by Routledge in 2008.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
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