The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)
ISBN-13:
9780805855951
ISBN-10:
0805855955
Edition:
1
Author:
Elizabeth L. Toth
Publication date:
2006
Publisher:
Routledge
Format:
Hardcover
656 pages
FREE US shipping
Book details
ISBN-13:
9780805855951
ISBN-10:
0805855955
Edition:
1
Author:
Elizabeth L. Toth
Publication date:
2006
Publisher:
Routledge
Format:
Hardcover
656 pages
Summary
The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series) (ISBN-13: 9780805855951 and ISBN-10: 0805855955), written by authors
Elizabeth L. Toth, was published by Routledge in 2006.
With an overall rating of 4.2 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences, Research) books. You can easily purchase or rent The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series) (Hardcover) from BooksRun,
along with many other new and used
Public Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}