9780805852981-0805852980-Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES)

Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES)

ISBN-13: 9780805852981
ISBN-10: 0805852980
Edition: 2
Author: Stephen Lacy, Daniel Riffe, Frederick Fico
Publication date: 2005
Publisher: Routledge
Format: Paperback 224 pages
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Book details

ISBN-13: 9780805852981
ISBN-10: 0805852980
Edition: 2
Author: Stephen Lacy, Daniel Riffe, Frederick Fico
Publication date: 2005
Publisher: Routledge
Format: Paperback 224 pages

Summary

Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES) (ISBN-13: 9780805852981 and ISBN-10: 0805852980), written by authors Stephen Lacy, Daniel Riffe, Frederick Fico, was published by Routledge in 2005. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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