Sex in Consumer Culture (Routledge Communication Series)
ISBN-13:
9780805850918
ISBN-10:
0805850910
Edition:
1
Author:
Tom Reichert
Publication date:
2005
Publisher:
Routledge
Format:
Paperback
394 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780805850918
ISBN-10:
0805850910
Edition:
1
Author:
Tom Reichert
Publication date:
2005
Publisher:
Routledge
Format:
Paperback
394 pages
Category:
Advertising
,
Marketing & Sales
Summary
Sex in Consumer Culture (Routledge Communication Series) (ISBN-13: 9780805850918 and ISBN-10: 0805850910), written by authors
Tom Reichert, was published by Routledge in 2005.
With an overall rating of 4.5 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Sex in Consumer Culture (Routledge Communication Series) (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.53.
Description
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:
*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
*What happens when sexual content created for adults reaches children?
*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?
*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?
*Where are the current boundaries between pornography and mainstream sexual depictions?
Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
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