Making Media Content: The Influence of Constituency Groups on Mass Media (Routledge Communication Series)
ISBN-13:
9780805847482
ISBN-10:
0805847480
Edition:
1
Author:
John A. Fortunato
Publication date:
2005
Publisher:
Routledge
Format:
Hardcover
496 pages
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Book details
ISBN-13:
9780805847482
ISBN-10:
0805847480
Edition:
1
Author:
John A. Fortunato
Publication date:
2005
Publisher:
Routledge
Format:
Hardcover
496 pages
Summary
Making Media Content: The Influence of Constituency Groups on Mass Media (Routledge Communication Series) (ISBN-13: 9780805847482 and ISBN-10: 0805847480), written by authors
John A. Fortunato, was published by Routledge in 2005.
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Description
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
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