Entertainment-Education and Social Change: History, Research, and Practice (Routledge Communication Series)
ISBN-13:
9780805845525
ISBN-10:
0805845526
Edition:
1
Author:
Arvind Singhal, Everett M. Rogers, Michael J. Cody, Miguel Sabido
Publication date:
2003
Publisher:
Routledge
Format:
Hardcover
480 pages
FREE US shipping
Book details
ISBN-13:
9780805845525
ISBN-10:
0805845526
Edition:
1
Author:
Arvind Singhal, Everett M. Rogers, Michael J. Cody, Miguel Sabido
Publication date:
2003
Publisher:
Routledge
Format:
Hardcover
480 pages
Summary
Entertainment-Education and Social Change: History, Research, and Practice (Routledge Communication Series) (ISBN-13: 9780805845525 and ISBN-10: 0805845526), written by authors
Arvind Singhal, Everett M. Rogers, Michael J. Cody, Miguel Sabido, was published by Routledge in 2003.
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Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.
Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
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