Public Relations in Britain: A History of Professional Practice in the Twentieth Century
ISBN-13:
9780805838046
ISBN-10:
080583804X
Edition:
1
Author:
Jacquie Letang
Publication date:
2004
Publisher:
Routledge
Format:
Hardcover
290 pages
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Book details
ISBN-13:
9780805838046
ISBN-10:
080583804X
Edition:
1
Author:
Jacquie Letang
Publication date:
2004
Publisher:
Routledge
Format:
Hardcover
290 pages
Summary
Public Relations in Britain: A History of Professional Practice in the Twentieth Century (ISBN-13: 9780805838046 and ISBN-10: 080583804X), written by authors
Jacquie Letang, was published by Routledge in 2004.
With an overall rating of 4.4 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations in Britain: A History of Professional Practice in the Twentieth Century (Hardcover) from BooksRun,
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Description
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
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