Public Relations Theory (Communications Series)
ISBN-13:
9780805806922
ISBN-10:
080580692X
Edition:
1
Author:
Carl H. Botan
Publication date:
1989
Publisher:
Routledge
Format:
Paperback
368 pages
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Book details
ISBN-13:
9780805806922
ISBN-10:
080580692X
Edition:
1
Author:
Carl H. Botan
Publication date:
1989
Publisher:
Routledge
Format:
Paperback
368 pages
Summary
Public Relations Theory (Communications Series) (ISBN-13: 9780805806922 and ISBN-10: 080580692X), written by authors
Carl H. Botan, was published by Routledge in 1989.
With an overall rating of 3.5 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Psychology & Counseling, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations Theory (Communications Series) (Paperback) from BooksRun,
along with many other new and used
Public Relations
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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