Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
ISBN-13:
9780805804706
ISBN-10:
0805804706
Edition:
1
Author:
Elizabeth L. Toth, Dr Robert L Heath
Publication date:
1992
Publisher:
Routledge
Format:
Hardcover
344 pages
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Book details
ISBN-13:
9780805804706
ISBN-10:
0805804706
Edition:
1
Author:
Elizabeth L. Toth, Dr Robert L Heath
Publication date:
1992
Publisher:
Routledge
Format:
Hardcover
344 pages
Summary
Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series) (ISBN-13: 9780805804706 and ISBN-10: 0805804706), written by authors
Elizabeth L. Toth, Dr Robert L Heath, was published by Routledge in 1992.
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Description
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
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