Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
ISBN-13:
9780805800333
ISBN-10:
0805800336
Edition:
1
Author:
Dolf Zillmann, Jennings Bryant
Publication date:
1991
Publisher:
Routledge
Format:
Hardcover
422 pages
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Book details
ISBN-13:
9780805800333
ISBN-10:
0805800336
Edition:
1
Author:
Dolf Zillmann, Jennings Bryant
Publication date:
1991
Publisher:
Routledge
Format:
Hardcover
422 pages
Summary
Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series) (ISBN-13: 9780805800333 and ISBN-10: 0805800336), written by authors
Dolf Zillmann, Jennings Bryant, was published by Routledge in 1991.
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Description
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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