9780803970342-080397034X-Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)

Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations)

ISBN-13: 9780803970342
ISBN-10: 080397034X
Edition: 1
Author: Robert L. Heath
Publication date: 1997
Publisher: SAGE Publications, Inc
Format: Hardcover 424 pages
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Book details

ISBN-13: 9780803970342
ISBN-10: 080397034X
Edition: 1
Author: Robert L. Heath
Publication date: 1997
Publisher: SAGE Publications, Inc
Format: Hardcover 424 pages

Summary

Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations) (ISBN-13: 9780803970342 and ISBN-10: 080397034X), written by authors Robert L. Heath, was published by SAGE Publications, Inc in 1997. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations′ strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics′ opinions.
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