Business-to-Business Marketing: A Strategic Approach
ISBN-13:
9780803959644
ISBN-10:
0803959648
Edition:
3rd
Author:
Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt
Publication date:
2001
Publisher:
SAGE Publications, Inc
Format:
Hardcover
560 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780803959644
ISBN-10:
0803959648
Edition:
3rd
Author:
Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt
Publication date:
2001
Publisher:
SAGE Publications, Inc
Format:
Hardcover
560 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Business-to-Business Marketing: A Strategic Approach (ISBN-13: 9780803959644 and ISBN-10: 0803959648), written by authors
Michael H. Morris, Leyland Pitt, Earl Dwight Honeycutt, was published by SAGE Publications, Inc in 2001.
With an overall rating of 4.2 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Business-to-Business Marketing: A Strategic Approach (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
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