The Marketing of the President: Political Marketing as Campaign Strategy
ISBN-13:
9780803951372
ISBN-10:
080395137X
Edition:
1
Author:
Bruce I Newman
Publication date:
1993
Publisher:
SAGE Publications, Inc
Format:
Hardcover
164 pages
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Book details
ISBN-13:
9780803951372
ISBN-10:
080395137X
Edition:
1
Author:
Bruce I Newman
Publication date:
1993
Publisher:
SAGE Publications, Inc
Format:
Hardcover
164 pages
Summary
The Marketing of the President: Political Marketing as Campaign Strategy (ISBN-13: 9780803951372 and ISBN-10: 080395137X), written by authors
Bruce I Newman, was published by SAGE Publications, Inc in 1993.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
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