Storyselling for Financial Advisors : How Top Producers Sell
ISBN-13:
9780793136643
ISBN-10:
0793136644
Author:
Scott West, Mitch Anthony
Publication date:
2000
Publisher:
Kaplan Test Prep
Format:
Hardcover
246 pages
Category:
Economics
,
Investing
,
Advertising
,
Marketing & Sales
,
Sales & Selling
FREE US shipping
Book details
ISBN-13:
9780793136643
ISBN-10:
0793136644
Author:
Scott West, Mitch Anthony
Publication date:
2000
Publisher:
Kaplan Test Prep
Format:
Hardcover
246 pages
Category:
Economics
,
Investing
,
Advertising
,
Marketing & Sales
,
Sales & Selling
Summary
Storyselling for Financial Advisors : How Top Producers Sell (ISBN-13: 9780793136643 and ISBN-10: 0793136644), written by authors
Scott West, Mitch Anthony, was published by Kaplan Test Prep in 2000.
With an overall rating of 3.9 stars, it's a notable title among other
Economics
(Investing, Advertising, Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Storyselling for Financial Advisors : How Top Producers Sell (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
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