Corporate Communications for Executives (Suny Series, Human Communication Processes) (Suny Series in Human Communication Processes)
ISBN-13:
9780791437629
ISBN-10:
0791437620
Author:
Michael B. Goodman
Publication date:
1998
Publisher:
State University of New York Press
Format:
Paperback
348 pages
FREE US shipping
Book details
ISBN-13:
9780791437629
ISBN-10:
0791437620
Author:
Michael B. Goodman
Publication date:
1998
Publisher:
State University of New York Press
Format:
Paperback
348 pages
Summary
Corporate Communications for Executives (Suny Series, Human Communication Processes) (Suny Series in Human Communication Processes) (ISBN-13: 9780791437629 and ISBN-10: 0791437620), written by authors
Michael B. Goodman, was published by State University of New York Press in 1998.
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Description
This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication―computers, digital media, interactive corporate television, faxes, e-mail, the Internet―fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication―computers, digital media, interactive corporate television, faxes, e-mail, the Internet―fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
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