Health Care Market Strategy: From Planning to Action
ISBN-13:
9780787964924
ISBN-10:
0787964921
Edition:
3rd
Author:
Eric N. Berkowitz, Steven G. Hillestad
Publication date:
2003
Publisher:
Jossey Bass Wiley
Format:
Hardcover
384 pages
FREE US shipping
Book details
ISBN-13:
9780787964924
ISBN-10:
0787964921
Edition:
3rd
Author:
Eric N. Berkowitz, Steven G. Hillestad
Publication date:
2003
Publisher:
Jossey Bass Wiley
Format:
Hardcover
384 pages
Summary
Health Care Market Strategy: From Planning to Action (ISBN-13: 9780787964924 and ISBN-10: 0787964921), written by authors
Eric N. Berkowitz, Steven G. Hillestad, was published by Jossey Bass Wiley in 2003.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
Health Care Market Strategy offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, Health Care Market Planning), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
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