Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
ISBN-13:
9780787964191
ISBN-10:
0787964190
Edition:
2
Author:
Alan R. Andreasen
Publication date:
2002
Publisher:
Jossey-Bass
Format:
Paperback
304 pages
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Book details
ISBN-13:
9780787964191
ISBN-10:
0787964190
Edition:
2
Author:
Alan R. Andreasen
Publication date:
2002
Publisher:
Jossey-Bass
Format:
Paperback
304 pages
Summary
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition (ISBN-13: 9780787964191 and ISBN-10: 0787964190), written by authors
Alan R. Andreasen, was published by Jossey-Bass in 2002.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
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