Coming Soon: Film Trailers and the Selling of Hollywood Technology
ISBN-13:
9780786444328
ISBN-10:
0786444320
Edition:
Illustrated
Author:
Keith M. Johnston
Publication date:
2009
Publisher:
McFarland
Format:
Paperback
228 pages
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Book details
ISBN-13:
9780786444328
ISBN-10:
0786444320
Edition:
Illustrated
Author:
Keith M. Johnston
Publication date:
2009
Publisher:
McFarland
Format:
Paperback
228 pages
Summary
Coming Soon: Film Trailers and the Selling of Hollywood Technology (ISBN-13: 9780786444328 and ISBN-10: 0786444320), written by authors
Keith M. Johnston, was published by McFarland in 2009.
With an overall rating of 4.3 stars, it's a notable title among other
Internet, Groupware, & Telecommunications
(Networking & Cloud Computing, United States History, Telecommunications & Sensors, Engineering, Popular Culture, Social Sciences, Anthropology, Behavioral Sciences) books. You can easily purchase or rent Coming Soon: Film Trailers and the Selling of Hollywood Technology (Paperback) from BooksRun,
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Description
The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.
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