Influencing Sales Through Store Design (Mellen Studies in Business)
ISBN-13:
9780773475984
ISBN-10:
0773475982
Author:
Rick D. Saucier
Publication date:
2001
Publisher:
Edwin Mellen Pr
Format:
Hardcover
88 pages
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Book details
ISBN-13:
9780773475984
ISBN-10:
0773475982
Author:
Rick D. Saucier
Publication date:
2001
Publisher:
Edwin Mellen Pr
Format:
Hardcover
88 pages
Summary
Influencing Sales Through Store Design (Mellen Studies in Business) (ISBN-13: 9780773475984 and ISBN-10: 0773475982), written by authors
Rick D. Saucier, was published by Edwin Mellen Pr in 2001.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
Saucier (retailing, Eastern Maine Technical College) studied which kinds of store layouts are effective at maximizing sales by creating a positive shopping experience for customers. He concludes that retailers should think of design and remodeling as an investment that can result in shoppers spending a longer time browsing and making more unplanned purchases. About a fourth of the book consists of color photos taken in retail stores. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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