Persuasion In The Media Age
ISBN-13:
9780767415415
ISBN-10:
0767415418
Edition:
1
Author:
Timothy Borchers
Publication date:
2001
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
472 pages
FREE US shipping
Book details
ISBN-13:
9780767415415
ISBN-10:
0767415418
Edition:
1
Author:
Timothy Borchers
Publication date:
2001
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
472 pages
Summary
Persuasion In The Media Age (ISBN-13: 9780767415415 and ISBN-10: 0767415418), written by authors
Timothy Borchers, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2001.
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Description
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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