Advertising and Public Relations Research
ISBN-13:
9780765636065
ISBN-10:
0765636069
Edition:
2
Author:
Donald W. Jugenheimer
Publication date:
2014
Publisher:
Routledge
Format:
Paperback
376 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
,
Communication & Media Studies
,
Social Sciences
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Book details
ISBN-13:
9780765636065
ISBN-10:
0765636069
Edition:
2
Author:
Donald W. Jugenheimer
Publication date:
2014
Publisher:
Routledge
Format:
Paperback
376 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
,
Communication & Media Studies
,
Social Sciences
Summary
Advertising and Public Relations Research (ISBN-13: 9780765636065 and ISBN-10: 0765636069), written by authors
Donald W. Jugenheimer, was published by Routledge in 2014.
With an overall rating of 4.1 stars, it's a notable title among other
Advertising
(Marketing & Sales, Public Relations, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Advertising and Public Relations Research (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $5.99.
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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