9780765624185-0765624184-Advertising and Public Relations Research

Advertising and Public Relations Research

ISBN-13: 9780765624185
ISBN-10: 0765624184
Edition: 1
Author: Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe
Publication date: 2010
Publisher: Routledge
Format: Paperback 384 pages
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Book details

ISBN-13: 9780765624185
ISBN-10: 0765624184
Edition: 1
Author: Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe
Publication date: 2010
Publisher: Routledge
Format: Paperback 384 pages

Summary

Advertising and Public Relations Research (ISBN-13: 9780765624185 and ISBN-10: 0765624184), written by authors Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe, was published by Routledge in 2010. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales, Public Relations, Gerontology, Social Sciences, Communication & Media Studies) books. You can easily purchase or rent Advertising and Public Relations Research (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

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