Advertising and Public Relations Research
ISBN-13:
9780765624185
ISBN-10:
0765624184
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe
Publication date:
2010
Publisher:
Routledge
Format:
Paperback
384 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
,
Gerontology
,
Social Sciences
,
Communication & Media Studies
FREE US shipping
Book details
ISBN-13:
9780765624185
ISBN-10:
0765624184
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe
Publication date:
2010
Publisher:
Routledge
Format:
Paperback
384 pages
Category:
Advertising
,
Marketing & Sales
,
Public Relations
,
Gerontology
,
Social Sciences
,
Communication & Media Studies
Summary
Advertising and Public Relations Research (ISBN-13: 9780765624185 and ISBN-10: 0765624184), written by authors
Donald W. Jugenheimer, Larry D. Kelley, Samuel D Bradley, Jerry Hudson, Fogarty KleinMonroe, was published by Routledge in 2010.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales, Public Relations, Gerontology, Social Sciences, Communication & Media Studies) books. You can easily purchase or rent Advertising and Public Relations Research (Paperback) from BooksRun,
along with many other new and used
Advertising
books
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And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
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