Readings in Advertising, Society, and Consumer Culture
ISBN-13:
9780765615442
ISBN-10:
0765615444
Author:
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Publication date:
2007
Publisher:
Routledge
Format:
Hardcover
440 pages
FREE US shipping
Book details
ISBN-13:
9780765615442
ISBN-10:
0765615444
Author:
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Publication date:
2007
Publisher:
Routledge
Format:
Hardcover
440 pages
Summary
Readings in Advertising, Society, and Consumer Culture (ISBN-13: 9780765615442 and ISBN-10: 0765615444), written by authors
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, was published by Routledge in 2007.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Readings in Advertising, Society, and Consumer Culture (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}