Advertising Media Workbook and Sourcebook
ISBN-13:
9780765615404
ISBN-10:
0765615401
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley
Publication date:
2004
Publisher:
Routledge
Format:
Hardcover
192 pages
Category:
Urban & Land Use Planning
,
Architecture
,
History
,
Arts History & Criticism
,
Advertising
,
Marketing & Sales
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Book details
ISBN-13:
9780765615404
ISBN-10:
0765615401
Edition:
1
Author:
Donald W. Jugenheimer, Larry D. Kelley
Publication date:
2004
Publisher:
Routledge
Format:
Hardcover
192 pages
Category:
Urban & Land Use Planning
,
Architecture
,
History
,
Arts History & Criticism
,
Advertising
,
Marketing & Sales
Summary
Advertising Media Workbook and Sourcebook (ISBN-13: 9780765615404 and ISBN-10: 0765615401), written by authors
Donald W. Jugenheimer, Larry D. Kelley, was published by Routledge in 2004.
With an overall rating of 4.5 stars, it's a notable title among other
Urban & Land Use Planning
(Architecture, History, Arts History & Criticism, Advertising, Marketing & Sales) books. You can easily purchase or rent Advertising Media Workbook and Sourcebook (Hardcover, Used) from BooksRun,
along with many other new and used
Urban & Land Use Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
This practical workbook on effective media planning provides the most current media data and secondary source material available, and includes coverage of cable TV and the Internet. Each of the book's twenty sections opens with a brief text segment and sample source materials from actual advertising and media companies, followed by numerous hands-on exercises. For course use, instructors can download solutions from the M.E. Sharpe website. The Advertising Media Workbook and Sourcebook also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms. The perfect companion to the authors' Advertising Media Planning, this handy workbook can also be used as a supplement to any media planning textbook.
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