9780762303182-0762303182-International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9)

International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9)

ISBN-13: 9780762303182
ISBN-10: 0762303182
Author: Pervez N. Ghauri, Ghauri, S. Tamer Prof Cavusgil
Publication date: 2000
Publisher: Emerald Publishing Limited
Format: Hardcover 356 pages
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Book details

ISBN-13: 9780762303182
ISBN-10: 0762303182
Author: Pervez N. Ghauri, Ghauri, S. Tamer Prof Cavusgil
Publication date: 2000
Publisher: Emerald Publishing Limited
Format: Hardcover 356 pages

Summary

International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9) (ISBN-13: 9780762303182 and ISBN-10: 0762303182), written by authors Pervez N. Ghauri, Ghauri, S. Tamer Prof Cavusgil, was published by Emerald Publishing Limited in 2000. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent International Marketing and Purchasing: From Marketing-mix to Relationships and Networks (Advances in International Marketing, 9) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

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