The Business of Media: Corporate Media and the Public Interest
ISBN-13:
9780761986409
ISBN-10:
0761986405
Edition:
1
Author:
William Hoynes, David R. Croteau
Publication date:
2001
Publisher:
SAGE Publications, Inc
Format:
Paperback
320 pages
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Book details
ISBN-13:
9780761986409
ISBN-10:
0761986405
Edition:
1
Author:
William Hoynes, David R. Croteau
Publication date:
2001
Publisher:
SAGE Publications, Inc
Format:
Paperback
320 pages
Summary
The Business of Media: Corporate Media and the Public Interest (ISBN-13: 9780761986409 and ISBN-10: 0761986405), written by authors
William Hoynes, David R. Croteau, was published by SAGE Publications, Inc in 2001.
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Description
The Business of Media focuses on the changing media industry and the tension between the media industry′s insatiable quest for profits and a democratic society′s need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.
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