9780761974123-0761974121-Strategy for Business: A Reader

Strategy for Business: A Reader

ISBN-13: 9780761974123
ISBN-10: 0761974121
Edition: First Edition
Author: Mariana Mazzucato
Publication date: 2002
Publisher: Sage Publications
Format: Hardcover 378 pages
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Book details

ISBN-13: 9780761974123
ISBN-10: 0761974121
Edition: First Edition
Author: Mariana Mazzucato
Publication date: 2002
Publisher: Sage Publications
Format: Hardcover 378 pages

Summary

Strategy for Business: A Reader (ISBN-13: 9780761974123 and ISBN-10: 0761974121), written by authors Mariana Mazzucato, was published by Sage Publications in 2002. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Strategy for Business: A Reader (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business′ - Costas Markides, London Business School

Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy:

§ What is Strategy?

§ Competition and Industry Effects

§ Resources, Capabilities and Core Competencies

§ Strategic Innovation and Firm Size

§ Organisational Structures, Learning and Knowledge Management

§ the Global Information Economy

It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students.

This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).

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