Communication Theory: Media, Technology and Society
ISBN-13:
9780761970705
ISBN-10:
0761970703
Edition:
1
Author:
David Holmes
Publication date:
2005
Publisher:
SAGE Publications Ltd
Format:
Paperback
272 pages
FREE US shipping
Book details
ISBN-13:
9780761970705
ISBN-10:
0761970703
Edition:
1
Author:
David Holmes
Publication date:
2005
Publisher:
SAGE Publications Ltd
Format:
Paperback
272 pages
Summary
Communication Theory: Media, Technology and Society (ISBN-13: 9780761970705 and ISBN-10: 0761970703), written by authors
David Holmes, was published by SAGE Publications Ltd in 2005.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
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