McQuail′s Mass Communication Theory
ISBN-13:
9780761965473
ISBN-10:
0761965475
Edition:
4th
Author:
Denis McQuail
Publication date:
2000
Publisher:
SAGE Publications Ltd
Format:
Paperback
552 pages
FREE US shipping
Book details
ISBN-13:
9780761965473
ISBN-10:
0761965475
Edition:
4th
Author:
Denis McQuail
Publication date:
2000
Publisher:
SAGE Publications Ltd
Format:
Paperback
552 pages
Summary
McQuail′s Mass Communication Theory (ISBN-13: 9780761965473 and ISBN-10: 0761965475), written by authors
Denis McQuail, was published by SAGE Publications Ltd in 2000.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
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