Media Research Techniques
ISBN-13:
9780761915362
ISBN-10:
0761915362
Edition:
2nd
Author:
Arthur A Berger
Publication date:
1998
Publisher:
SAGE Publications, Inc
Format:
Hardcover
184 pages
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Book details
ISBN-13:
9780761915362
ISBN-10:
0761915362
Edition:
2nd
Author:
Arthur A Berger
Publication date:
1998
Publisher:
SAGE Publications, Inc
Format:
Hardcover
184 pages
Summary
Media Research Techniques (ISBN-13: 9780761915362 and ISBN-10: 0761915362), written by authors
Arthur A Berger, was published by SAGE Publications, Inc in 1998.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
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